false bhagavans

Good commentary at
http://www.enlightened-spirituality.org/deeksha_oneness.html

Highlights:
A genuine Guru or "remover of spiritual darkness" simply and consistently points the aspirant back to this intrinsic, inborn (sahaja) "Inner Guru" Reality. The authentically helpful human Guru or Friend does NOT needlessly entice one into an external "Grace chase," pompous worldly schemes, "energy experiences," or any other worldly phenomena high or low (heavenly, earthly, etc.). 

By contrast, however, a false or pseudo-guru, however, will use all sorts of tricks to create dependency, limited identifications, attachments, complications and delusions so that you feel like a special "somebody," somebody who is part of an elite group which is now especially empowered to usher in a Golden Age of Enlightenment for all lesser beings.